If you are just starting to leverage social media in your marketing arsenal, then you might be a bit late to the game because the social media landscape has drastically changed over the years. That means you can’ t leverage the tactic that marketers used to boost their social media accounts because they did it when Facebook and Twitter first came out.
But don’t worry, you can still get alot of our social media; you just have to be a bit more creative by leveraging new strategies that others aren’t using. Lucky for you, I’ve come up with the top 5 best strategies that you can use today:
Tactic #1: Pinterest loves infographics
Information graphics or infographics are graphic visual representations of information, data or knowledge. Whether your target audience is Male or Female, it doesn’t matter. Infographic do extremely well on Pinterest. When you release infographics on your website, your goal is to get people to share it on the web. You can do so by adding social media sharing buttons on the infographic page. Web E Store site builder allows you to do that seamlessly. What you want to do is place a Pinterest sharing button right above the infographic. We’ve found that Pinterest drives more consistent traffic to infographics than other social sites do.
Tactic #2: Build up your fan base
You have to think long terms and be a bit creative. One thing that you can do is ask your readers to follow you on Facebook or Twitter in order to read the rest of your content. If the readers don’t want to follow you, then they can click the “No Thanks” link and easily get back to reading the rest of your content. You also want to cookie your reader to make sure that they only see this message the first time they visit your page. This strategy alone will double your social media traffic in 30 days. Over a course of a year, you can expect this strategy to account for 30% to 40% of your overall traffic.
Tactic #3: Collect emails on Facebook, the smart way
Do you know how most companies are spending their money on Facebook? Through Facebook ads that sent the visitor to their landing page on their site or to their Facebook fan page, RIGHT?
I bet you didn’t know that they are losing money each time. So what’s the best strategy?
It is to create a page within your Facebook fan page that you can drive traffic to. By using a tool like 5 Minute Fan Page, you can set up email collection within your Facebook fan page.
The reason you want to collect emails within Facebook is because it converts a lot higher than a landing page that isn’t located on the Facebook.com URL.
If you really want to get creative, an even better way to collect emails is to use Facebook Connect. Instead of putting an email field within your landing page on Facebook, use Facebook Connect to get users’ email addresses. That way you don’t have to make them enter the information. All they have to do is to click the “register” or “join” button.
You’re going to spend anywhere from twenty-five cents to a dollar per email address. If you have a good email drip sequence, you should be able to make your money back within thirty days by promoting your products and services to those users. Aweber is a great tool that you can use to send your subscribers timed emails messages.
Plus, every time you have an announcement or a new blog post, you can promote it to that email list, which should help you drive a lot of traffic back to your site.
You can also use a similar strategy with your wall posts. Through SplashPost, you can collect emails from wall posts on your fan page.
Tactic #4: Timing is everything
Do you know when the ideal time to post on your Facebook wall is? Or when to put out a tweet?
Simply Measured has a few free social media tools that can answer these questions for you. Using these tools allows you to see when you get the most engagements on any of your posts. With this data, you can then schedule your posts to go out at these optimal times.
Tactic #5: StumbleUpon may be boring, but its very effective
Stumble Upon is pretty boring, but it can actually drive thousands of visitors to your site and, more importantly, generate a lot of good backlinks. So, how do you leverage StumbleUpon? There’s one tactic that I’ve found to work for almost any industry.
First, you need to create a blog post on your site that breaks down the top 100 blogs in your industry. I would do a few searches on Google Blog Search and Technorati to find good blogs in my space, and then I would compile a big list. In addition to compiling a list, you want to create a top 100 badge.
Once you have your list, you can create a blog post that looks like this. Then try to find the email addresses to for each site. Once you have your list of 100 email addresses, you can blash off an email that look similar to this:
Subject: [Insert their blog name] is a top 100 blog, congrats!
Hey [Insert their name],
I just wanted to let you know that [insert their blog name] is awesome. It’s so awesome that I’ve listed it as a top 100 blog in[insert category name].
I’ve mentioned your blog here [link to your post], and I’ve created a badge that you could showcase on your site if you like.
[Insert badge code, with a link back to your site]
Thanks for creating such a great blog! Keep up the good work.
[Insert your name]
The last step is to set up a StumbleUpon advertising campaign. For $200 you can bring 2,000 visitors to your site. Many of those visitors will bounce off, but some will click through to the websites listed in your blog post. This will cause the blog sites to see your site as a referrer in their analytics account, which will help increase the odds of them linking back to your website.
Social media is alive, well and growing fast. There is a lot of traffic to be had from social sites, but you have to get creative. You can’t just rely on the old tactics people used three years ago; you need to start thinking outside the box.