The question that we get asked daily is how do I get more traffic to my website or online store. Generally, there is no way to get traffic quickly unless you have a large marketing budget and advertise on large traffic hubs like Google and Facebook. Our best recommendation to you is to lay a solid foundation and your traffic will gradually increase over time. Be very weary of people that promote and promise you millions of visitors overnight. These are all scams. I’ve laid down the top 8 things you can do today to begin generating steady traffic over time.
Get Your Website Into DMOZ
DMOZ is one of the oldest online directory maintained by a community of volunteer editors. It’s a great way to get a huge Page Rank boost, because search engines like Google places a huge value on any link that comes from any category in the DMOZ directory. If you are able to make it into the DMOZ directory, Google will place a huge weight on your website and provide you with that extra boost toward better search engine ranking. You can apply at dmoz.com. To begin, you must search and locate the best category for your website, then click on the “suggest url” link found at the top of the page. You must follow their instructions precisely and only apply once. It could take up to 6 months for the volunteer editor in your category to approve or deny your listing.
PPC on Adwords
Pay Per Click advertising is a great way to generate traffic overnight. Keep in mind that it could get very expensive. Google has made it very easy to start a campaign using their step by step wizard, which allows you to quickly target your preferred keyword and create your text ads. I recommend that you go after more targeted long tail keywords that will produce a higher conversion rate. For example, if you sell Nike Shoes, you wouldn’t want to go after the keyword Nike or Shoes, but something like “Nike Air Jordan 11 Black/Red” because it gives you a higher opportunity to produce a sale, plus the costs for that click is much lower. Another great tip is to track the clicks and conversion rate on everything so you know what keyword is producing sales and which ones to get rid of.
Write Content Other Than Your Product Description
This strategy gives you the opportunity to be an expert in your field. Don’t just write content regarding the products or service that you sell on your website. Produce engaging content about how your product or services can solve a problem and people will find it useful and share it with their followers on Facebook and Twitter.
Find Out Where Your Competitors Do Marketing
One of the best way to grow your business is to duplicate and improve on the efforts of your competition. To do this, just make a list of all your competition and do a search on Google using their brand name to see where they are getting their traffic. Then analyze each place to see if you can get your website included their as well. It’s an extremely tedious task, but very necessary. Know your competition and you will learn how to crush them.
Submit to All Directories In Your Niche
Do a search on Google using this search string inurl:links intitle:niche keyword to find all the directories in your niche. Some of them will be free and some will charge a fee. The key is to get as many quality one-way links as possible. I recommend making a list of each directory and analyze each one to see how valuable they are to you. Run a quick check on Alexa.com to see how their ranking. Then organize that list from most to least popular and begin submitting your website to each one.
Publish Articles In EZines
Write fresh content about how your products or services can help their readers. It’s a great way to generate targeted traffic to your website. You can submit your article at http://ezinearticles.com/.
Submit Your Content To Social Bookmarks
If you are writing useful content about your products, then you can share it on social bookmarking sites like Digg, Reddit, Stumbleupon, and others. These sites generate millions of readership each month. If you are lucky enough to get your website to showcase on their featured homepage, then the sky is the limit in terms of traffic. Continue writing and sharing to boost traffic over time.
Join Q and A Sites
Create an account on Yahoo Answers and Askville by Amazon and become an expert in your field. You can search for questions in your space and help people out by answering the questions the best you can. The more helpful you are the better. The person who ask these questions will pick the best answers. By establishing yourself as an expert on these web properties will generate direct traffic back to your website.
I hope that you find these 8 tips helpful. Good luck in your business.