If you’ve already set up your company website, populated it with eye-popping content and user-friendly design, and yet are STILL SHORT ON DRIVING HEAVY TRAFFIC to your website – the problem could be because your site is not optimized. And after you’ve added special online bonuses and incentives to your site, and yet it still fails to generate more sales, the smart fix could be to have your page optimized by using local SEO services.
When potential customers are searching for products on the Internet, they usually enter a query on search engines such as Google or Yahoo!. These engines then return a search result page, and quite naturally, the surfer will click on the page that is displayed at the top spot of the results. Getting on top of the search results page thus is a surefire way to get greater customers than landing in a lower, unimportant ranking on the same results.
Search engines are robots – they fail to understand even the most business-savvy sales pitch
In our Los Angeles SEO services firm that has years of experience in online Internet marketing solutions, we advise you to take another look at your company website and troubleshoot specific issues that prevent the flow of visitors to your page. You may be churning out sassy, snappy sales copy for human readers, but search engines are not like you and me at all – they’re as machine-brained and as unmoved by emotion as they can go.
To decide which sites are important to a human surfer, Google, Yahoo!, and all search engines scour the World Wide Web using crawlers (all right, they’re computer programs) that use high-order abstractions in machine language – that is, pure mathematics. They rank websites based on very precise determinants called algorithms. Pardon the machine language, but it is the task of your SEO service firm to translate this machine code and point out the importance of your page both for the tin-cans and for the average surfer.
How can a local SEO services firm help your company?
Knowing the ‘language’ used in the machine-human interface, a local SEO services firm will see to it that your site catches the eye of both machine and human users, specifically the surfers in your native region. An SEO expert accomplishes this task by optimizing key features of a website that robot spiders find eye-catching.
Robot brains notwithstanding, the final verdict would still be on your dear human surfers – they’ll be the last court to decide what’s relevant or what’s trash to their needs. Thus for the love of all that’s human, your team of local SEO services experts will have to put forward uniquely human creations that are simply beyond all machine-generated hopes.